After a month of elation having secured, I thought, two great clients, they each dumped me within two days of each other.
Is “dumped” the right word? Am I not being somewhat judgmental? Hard on myself? Harsh even? Well, that’s what it felt like.
In fact it felt more viscerally percussive — a kick in the gut — than losing my job which I rather expected. I had seen myself as acquiring these two clients relatively easily and that they were the foundation of a business I was going to grow. Now I feel shaken instead.
They each had reasons which were rational and not pointed at me or my product. In one instance the client decided the organization needed an agency with contacts in Sacramento. In the other the organization’s members were feeling the pinch of the economic downturn.
However in each case there had been miscommunications and unfulfilled expectations on both sides. So I can’t help feel these factors underpinned their decisions.
I was reeling for several days. One day I ran into my neighbor who has her own boutique PR business for a niche industry. When I told her I had lost two clients she said, “Yes, just like me. I’m applying for a temp job.”
There was no self-pity there. She’d been through this before.
It’s been my philosophy in these months since I was decommissioned by the Oakland Tribune that companies are letting go of their PR staffs and their PR agencies. They are probably taking on more contract workers. So how do I find them? That’s what I have to find out.