IS YOUR BRAIN STORMING?
Isn’t the word brainstorm an interesting one? You get the visual impression of ideas whirling about in your head and blasting out of it, yes?
Our last newsletter was about research. But now I want to go back one step in the process – how to generate ideas.
People often ask me how to start writing their books. Obviously the place to start is in your brain – even if your inspiration comes from without.
An advertising executive Alex F. Osborn developed the idea of brainstorming back in 1939. He was frustrated when his ad-writing employees could not stoke up their imaginations to write effective ad campaigns.
Essentially brainstorming is this: take the time to think and propose multiple solutions without criticism. Best if you do it with other people who are equally committed to coming up with ideas without judgment. Judgment inhibits your creativity – not to mention your self-esteem.
And when I say a lot of ideas – I mean the most ridiculous, unfeasible and ineffective ones as well. Let your imagination go. Who knows? There may be elements of those that you can use.
Here is another tip: record your idea-generating conversations. Listening back to the tape or MP3 file may generate more ideas or give you new perspective. It’s not a waste of time! You have to generate ideas before you can focus on your vision. Expand first, narrow down later.
Get a pen and pencil and doodle. So what if you can’t draw a crooked line? Doodle about the book project or something completely different. Doodling may get your critical mind off the task enough for you to loosen up and deliver some pearls.
Far and away I always recommend mind mapping. More on that next time.
Wordfully yours, Francine
Francine Brevetti is an author, ghostwriter and book coach. She offers a complimentary consultation to anyone who is considering embarking on a book.