Oct 222014

If you think you’ve done all you can to promote your business – through your website, advertising and social media – think again.

Your name as author on the cover of your book will boost your credibility sky high. And you will join the ranks of those whom the media pursue for interviews.

Think you could never do it? Don’t have the time or the writing skills? Or don’t know whether to find a ghostwriter or a book coach?

Business Journalist, Author, Ghostwriter and Book Coach, Francine Brevetti will share usable tips on how to begin writing a book about your business that will add the instant credibility and clout that wins new prospects and clients. Ms. Brevetti will be speaking on Wednesday, November 5 at the Commonwealth Club in San Francisco.
In this presentation you will learn:

  • How to create content for your book
  • How to get started writing and keep writing
  • How to use your book to market your business**
  • How to choose and work with a ghostwriter or book coach.

Why not get one step ahead of your competition and attend this enlightening and entertaining presentation? Reserve your seat now by contacting the Commonwealth Club at


Where: The Commonwealth Club
595 Market Street, San Francisco
When: Wednesday, November 5, 2014 at 6:00 p.m.

Who knows? There just might be a book in your future!

**Fifty-six percent of business owners who have written a book about their business have experienced an increase in queries from prospects.
For more information or to make a reservation, call 415-397-7830 or e-mail francinecbrevetti@gmail.com

 Posted by at 8:31 am
Oct 112014

I am befuddled.

I see lots of people marketing courses on how to write a book in 30 days or 2 weeks or whatever.
The latest edition of the esteemed Writers Journal touts the headline: “Write a Book in a Month”.

What’s the rush to write your book? I must admit even I am offering a two-month a three-month course which you can see on the home page on my website, Www.Legendcrafter.com.
Do I have to justify this? It’s where the market is heading.

I’m not sure a book need be attempted in such a short time. The only reason I can see is for marketing purposes – you, the writer, are an entrepreneur and feel you need to keep up with the competition and expose your product or service. And of course. in these days of digital publishing, it’s easier to write a book; so more people are doing it. Another case of technology leading us by the nose.

Another understandable reason for throwing yourself headlong into a book project is to get it over with because you have so many other things to do. Now this is a far sight better than what most people do – put off the book project because they think they don’t have the time.So it never gets written, does it? Of course this mindset merely means that the book is not a priority.

My recent book, Cat Naps and Doggie Snorts, took me 2 ½ years to write. That’s a respectable period of time. Not too long and not too short. It’s the Goldilocks span of time.

If you are aiming to write a book in 30 days, are you really savoring the experience? Are you truly enjoying the research, the interviewing, the structuring, looking for the right word, shaping your thoughts and attending to their flow? Having the exquisite experience of articulating something that had been subconscious for so long?

Author, only you can decide.

For a complimentary consultation on  how to start and strategize your book,  merely ask me.

 Posted by at 4:14 am
Oct 032014

Recently I gave a talk to a community group that offers events and lectures to its members. About 14 people had come to learn how to write their life story. An enthusiastic group, they seemed quite motivated to continue their manuscripts on their own.

But I became conscious of a gap in my instruction that I intend to amend from now on.  Frequently I have instructed my workshop participants to write in class a scene from their lives. But as it happened Sunday, I received instead from some participants a compressed review of their life story, a kind of telescoped summary.

So I’m taking this opportunity to describe what a scene is and should consist of in a manuscript. Just as in a movie or in the theater, a scene in a manuscript is a narrative of a specific time and place with specific people interacting .

People  without writing experience or writing instruction who write their memoirs tend to write a summary of their life experience, avoiding whether consciously or not any dramatic interludes they may have experienced.

For instance: instead of telling me, the reader, that your parents were strict disciplinarians, describe to me the conversation you had with them about your dating behavior. Answering questions such as: Where did it take place? How old were you? What were you each doing at that time? Were you eating dinner or washing the car? Describe the surroundings and the weather if that’s pertinent.

What was your parent’s tone? How did you feel and express yourself to your mother or father? What limits did they insist you adhere to? How did you react? How did the activity that you were engaged in change because of the tone and content of your interactions? Did you throw the sponge down and walk away? Did you slam the door?  Did one of you give the other an ultimatum? How did the interaction end?

The permutations are infinite, limited by only your personal and particular life experience in this situation.

The people who read your memoir want more than a synopsis of your life. They want the drama of your life. They want the emotional life you and those around you experienced. And the best way to do this is by being really specific about key interactions and events in your life. Don’t forget the feelings! Don’t forget what it sounded like, smelled like, felt and tasted like.

 Posted by at 1:10 am