Who Is Francine Brevetti?

Legend Crafter

Francine Brevetti has been listening, documenting and writing the stories of people’s lives, journeys,  businesses and accomplishments for thirty years.

Her work has been called eloquent, insightful, thoughtful and remarkable in its clarity, depth and understanding.

As a chronicler of lives, communities, businesses and souls, her ability to translate depth, meaning and complexity by virtue of her interest, curiosity and skills is unsurpassed.

About Francine

Francine started her journalistic career in 1977 with the Journal of Commerce in New York. A business journalist, she went beyond the numbers and the dollar signs of regular business journalism to probe into the minds, motivations and uniqueness of the executive or consumer whom she interviewed.

After seven years of covering the financial industries and foreign trade, she found herself rapt by the commercial ties being forged between the East and West.  She moved to Hong Kong in 1985 to freelance for local and foreign publications.  Francine resolved to stay in Hong Kong to  observe the transition in sovereignty of that territory to the People’s Republic of China from the United Kingdom on July 1, 1997.

After that momentous event, she returned to San Francisco where she was born.  She began working for the Oakland Tribune in 1998 as a business reporter, initially covering technology and then banking and personal finance in the East Bay.  In her 10 years at the Oakland Tribune, her beat shifted several times and she was happy to shine a light on Oakland’s many entrepreneurs, especially those in technology.  Her final assignment before departure in 2008 was to cover the Port of Oakland.  She produced several exhaustive profiles of the various skilled workmen and professionals at the port besides examining the many political and economic shifts the port experienced at that time.

 Francine Brevetti’s book, published in 2004, The Fabulous Fior – over 100 Years in an Italian Kitchen, while a history of the restaurant is also a memoir of a community. It interweaves the recollections and family histories of San Francisco’s Italian North Beach. (www.fabulousfior.com). The second edition published in 2012, The Fabulous Fior – over 125 Years in an Italian Kitchen, is available on Kindle and Nook.


Francine Brevetti

770 California St., suite 403 — San Francisco, CA 94108

415-397-7830 — Francine@FrancineBrevetti.com


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