Jun 022016
 

home-3On May 26, I explained to members of the Commonwealth Club in San Francisco how to write what most of us dread to do – writing an obituary whether our own or that of a loved one.

But the talk itself was not dreadful. There were many moments of lightness along with an exchange of opinions during this informative experience.

You can hear it by clicking on this link:

http://audio.commonwealthclub.org/audio/podcast/cc_20160526_Write_Your_Own_Obituary.mp3

You will hear a step-by-step approach to accomplishing one of the most difficult tasks that most people face—and typically under stressful circumstances. When you click on the link you will hear me explain how to find resources to help the process, how to use the proper format and contents, and how to publish the obituary.

 

Apr 232016
 

francine picYou can do this — even if you’re not a writer.

Write the story  you have been thinking of — your life’s path,  your family’s history  or commemorate a significant person(s) in your life.

I am an author, ghostwriter and public speaker. I give workshops as the one below on how to write one’s life story.

I am launching a six-week course at Unity, 2222 Bush St. near Fillmore Street. The dates are Thursdays, May 5, May 12, May 19 (not May 26), June 2, June 9, and June 16. Classes will last from 6:30 PM to 8:30 PM.

The cost is $125, payable to me, Francine Brevetti. I can be contacted at Francine@FrancineBrevetti.com. 415 397 7830.

The course focuses on focusing – getting a clear idea of the manuscript you want to write, learning how to write it and keep writing it.

I provide wisdom on how to get through challenges that memoirs and autobiographies or any nonfiction work can present.

This course will lead participants to the satisfaction of knowing they can do this.

 

Apr 222016
 

francine picFacilitated by Francine Brevetti

Have you ever thought of writing your life story or your family history?

May 5 is coming up soon. Sign up now for this limited-sized class offering personal attention.

You may want to pass on a legacy to your descendants, or achieve a clearer picture of your life story, or commemorate family members. Maybe you want to relive the highs and the lows that made your life yours.

Maybe you already started this endeavor but did not finish. If so, this 6-week class is for you.

Join us  at Unity, 2222 Bush St. near Fillmore St.

Thursdays, May 5th – June 16th
(no class on May 26th)
6:30 – 8 pm – Class
8 – 8:30 – Private Consultation

I am a journalist, author, ghost-writer and public speaker. I am resuming my popular six-week class on how to start, continue and feel fulfilled in this highly personal project. Learn how to revive memories, start writing and keep writing, and structure your manuscript.

Pre-registration is required. The fee is $125 for the 6 classes and private consultation. Payment through PayPal at Francine@FrancineBrevetti.com. To learn more, call me at 415-397-7830.

Visit my website at www.francinebrevetti.com.

 

Apr 112016
 

 

Write your life story or your family history

with noted memoirist Francine Brevetti

FB_portrait2Have you ever thought of writing your life story or your family history? Maybe you started but did not finish.

You may want to:

  • pass on a legacy to your descendants,
  • achieve a clearer picture of your life’s patterns,
  • commemorate family members
  • or relive the highs and the lows that made your life yours
  • Relive and record that special event with all the sensory and personal dynamics that created it

If so, this class is for you.

Francine Brevetti is resuming her popular six-week workshop on how to start, continue and feel fulfilled in this project.

Learn how to revive memories, start writing and keep writing, and structure your manuscript.

Starting Thursday, May 5, at Unity San Francisco, 2222 Bush St. near Fillmore, classes are scheduled from 6:30 PM to 8 PM with an extra 30 minutes for private consultation.

For $125, join us on May 5, May 12, May 19, (no class on May 26), June 2, June 9 and June 16.

Pay Francine by PayPal, Francine@francinebrevetti.com, or send an mail to her at 770 California St.,#403, San Francisco 94108.

Apr 042016
 

Have you ever written a loved one’s obituary?

Or maybe you want to write your own?

FB_portrait3On May 26, I will be delivering a step-by-step guide to writing an obituary – whether your own or someone else’s – at the Commonwealth Club in San Francisco.

It will most likely be a stressful time if you’re charged with the responsibility of writing the death notice of a relative or close friend.

These are some of the topics I will discuss:

  • The proper format
  • The difference between writing your own and writing someone else’s
  • How to coordinate with your relatives
  • How to coordinate with the newspaper that is publishing your obituary and the mortuary you maybe using.
  • Why you may write your own obituary to save your relatives the stress of doing so.

The Commonwealth Club at 555 Post St. is the nation’s oldest and largest public affairs forum.

Join the networking event t at 4:45 pm before my remark start at  5:15  pm.

To sign up click on:  https://www.commonwealthclub.org/events/2016-05-26/how-write-your-own-or-someone-else

Francine Brevetti as an author, ghostwriter and book coach.

www.francinebrevetti.com.

Apr 012016
 

stock-photo-19668496-noir-style-journalist5 STEPS To Write The Book To Boost Your Business—

Even If You’re Not A Writer

The most obvious reason for writing a book about your business is to establish yourself as an expert and promote your services and products. You want to sell and you hope your book will help you do just that.

More and more entrepreneurs understand the stiff competition they face in marketing and promoting their products and services. A book with your name on it is obvious evidence that you are a master of your area and well-placed to give advice to readers on how to make choices in your field.

Envision yourself offering a book with your name on it to a prospect instead of or in addition to your business card. Doesn’t that make a statement?

Envision yourself selling your books at events and venues where you speak. Won’t that make you feel good? And how about selling it at events where you speak? More satisfaction and more sales.

Besides attracting more clients, you will gain visitors to your website. Your book might lead to other books, such as a workbook or audio/video media.

When you have authored a book, other things happen: you feel great about yourself. You attract media attention. Your book can inspire a reporter, broadcaster or blogger to ask you for an interview.

You are now among the tier of people who can be invited to panels and symposia along with competitors and other authors.

You have not only established yourself as an expert, you have strengthened your credibility and your brand.

This blog is meant as an introduction to an upcoming e-book entitled,

5 STEPS TO WRITE THE BOOK TO BOOST YOUR BUSINESS

Even If You’re Not a Writer

This e-book will sell for $9.95 upon publication.

Or you can order it now for only $7.75.

PayPal to Francine@francinebrevetti.com.

I offer anyone who asks a 20-minute complimentary consultation. Just ask.

I am Francine Brevetti, an author, journalist, ghostwriter and book coach. My website is www.FrancineBrevetti.com.

 

 

 

Mar 312016
 

 

The Fabulous Fior –Over 125 Years In An Italian Kitchen

“One of the best books I’ve ever read,” according to Robert S. Pastorino, former US ambassador, referring to the history of Italian immigrants in United States.

This acclaimed history of the Italian colony and Italian cuisine in San Francisco, California, is now available for free download on the author’s website.

www.francinebrevetti.com.

The Fior d’Italia still exists in North Beach since its founding in 1886. In 1998, the then-ownership commissioned Brevetti to trace its history and capture the many stories and anecdotes of its founders and their family who carried on the tradition of Northern Italian cuisine.

Brevetti, at the time a business journalist for the Oakland Tribune, interviewed over 75 people to re-create the life of the Italian colony at the turn of the former century. The story continues through the Italian immigration to California, World War I, Prohibition and World War II.   She also describes the internment and restrictions placed upon Italians and Italian immigrants during World War II.

But through it all shine the lives of the founders and their descendants and their passion for authentic, Northern Italian cooking.

This second edition also includes the history of the San Remo Hotel where the restaurant currently resides at 2227 Mason St.

The Fior’s chef and its current owner, Gianni Audieri, added recipes to accompany every chapter.

The original print edition (The Fabulous Fior –Over 100 Years In An Italian Kitchen) still exists in the San Francisco history section of the main branch of the San Francisco Public Library. The first edition is now out-of-print but collectors can find used copies on Amazon.com.

This second, e-book edition can be read from Brevetti’s website on your computer without resorting to an e-reader such as Kindle or Nook.

The Fior carries its history with it.  Even its phone number, 415-986-1886, echoes the date of its original founding.

Francine Brevetti is an author, ghostwriter, book coach and a native of San Francisco.

 

Mar 042016
 

Even if you’re not a writer

stock-photo-6352760-reinspiredBusinesswoman Terri came to me asking how to market her book about her company. Problem was, she hadn’t written it yet.

“Oh, I have notes all over the place,” she assured me.

On the other hand, Richard had written 800 pages on a business subject and wanted to know how to market his gargantuan tome.

Both of these talented people (not their real names) had conceived worthy and useful projects that they wanted to write, publish and sell.

But they didn’t get very far.

What they were missing was the guidance and the structure to make that happen. Here’s where I can help. In this book I shall lead you through choices you have to make to write your book:

  • how to actually start writing; how to generate content so that you turn readers into clients or customers;
  • how to find support for writing your book and finishing it.
  • And so many other pointers that you can’t find in books targeted for “Idiots” or “Dummies.”  Although helpful, such books generally discuss publishing and marketing your manuscript. They don’t talk much about writing it. Mine does. Besides, you are neither an idiot nor a dummy.

This blog is meant as an introduction to an upcoming e-book entitled,

5 Steps to Write the Book about Your Business

–Even If You Are Not a Writer –

This e-book will sell for $9.95 upon publication.

Or you can order it now for only $7.75.

 

PayPal to Francine@francinebrevetti.com.

I offer anyone who asks a 20-minute complimentary consultation. Just ask.

I am Francine Brevetti, an author, journalist, ghostwriter and book coach. My website is www.FrancineBrevetti.com.

 

 

 

Feb 242016
 

 

IMGAmerican English is my native tongue, although my family is of Italian origin.

I’m a word-aholic and like to muse frequently on the origins of words and their meanings.

One thing I like to play with from the three-pound lump of tofu between my ears is the origin of people’s surnames.

I must interject here how it surprises me that most Americans do not know the meaning of the word “surname,” using instead the term “last name.” I remember being instructed to use the word surname when I was in elementary school and have rarely heard it since.

So many English surnames are based on professions or skills. Because way back when people spoke Middle English they did not have family names, they were referred to by their profession. Ergo, John Carpenter, Jack Baker, Etc.

Not to mention, Butler, Butcher, Farmer, Chandler, Spencer (There’s an interesting story here), Faulkner, Porter, Turner (What did the Turner turn, one wonders?), King, Earl, Duke, Dyer, Prince, Priest, Bishop, Doctor, Nurse, Tanner, Weaver,  Webb, Webster and so many more. Such as: Bookbinder, Brewer, Thatcher, Cheeseman , Cook, Hunter, and Miller.

Do you have any others to add?

And then there’s a huge list of surnames based upon animals. First the birds:

Bird, Robin, Partridge, Nightingale, Wren, Peacock, Hawke, Partridge, Swan, Finch, Parrot,  Condor (just joking), Dove, Pigeon, Sparrow  and Starling. And then there’s Swift, and Crow. What else?

Now for the mammals:

Fox, Lyon ( Okay, the spelling changed but it’s still a lion), Wolf, Beaver, Lamb, Horse,  Bear, Bullock,  Lamb.

And the fish:  Fish, Pollock, Pike, Spratt,  Haddock,  Bass, Troutt.

If you can think of any others to add to this list– without resorting to Wikipedia or an online search, please– let me know.

If you respond, I will tell you a story about my surname, which will probably surprise you.

Feb 122016
 

The Biz Whiz Writes

–How To Write The Book To Boost Your Business—

Even If You’re Not A Writerstock-photo-9439591-writer-print

The most obvious reason for writing a book about your business is to establish yourself as an expert and promote your services and products. You want to sell and you hope your book will help you do just that.

More and more entrepreneurs understand the stiff competition they face in marketing and promoting their products and services. A book with your name on it is obvious evidence that you are a master of your area and well-placed to give advice to readers on how to make choices in your field.

Envision yourself offering a book with your name on it to a prospect instead of or in addition to your business card. Doesn’t that make a statement?

Envision yourself selling your books at events and venues where you speak. Won’t that make you feel good? And how about selling it at events where you speak? More satisfaction and more sales.

Besides attracting more clients, you will gain visitors to your website. Your book might lead to other books, such as a workbook or audio/video media.

When you have authored a book, other things happen: you feel great about yourself. You attract media attention. Your book can inspire a reporter, broadcaster or blogger to ask you for an interview.

You are now among the tier of people who can be invited to panels and symposia along with competitors and other authors.

You have not only established yourself as an expert, you have strengthened your credibility and your brand.

This blog is meant as an introduction to an upcoming e-book entitled,

The Biz Wiz Writes –

How To Write The Book To Boost Your Business—Even if You Are Not a Writer

This e-book will sell for $9.95 upon publication.

Or you can order it now for only $7.75.

PayPal to Francine@francinebrevetti.com.

I offer anyone who asks a 20-minute complimentary consultation. Just ask.

I am Francine Brevetti, an author, journalist, ghostwriter and book coach. My website is www.FrancineBrevetti.com.